Don’t be too precious when it comes to changes from clients and stakeholders.
Like previously mentioned, it’s important to look at things from a different angle.
But there’s a line in the sand that, when crossed, can compromise the quality of the content.
I recently worked with a client who asked for a hefty amount of content. Great stuff, that’ll keep me busy. So I produced the work on time and aligned with the latest in copywriting technique.
The subject of the content was quite technical, so I tried to keep the jargon light and introduced a rhythm to the copy to keep readers on the line.
But the feedback from the client stated that the draft should be more aligned to previous blogs.
Even though the brief wanted something compelling and a little different to what they had produced before.
But it was one line of feedback that threatened to ruin the entire project.
They said that they didn’t like the short sentences. They preferred longer sentences throughout and offered an example that was a paragraph about eight lines long.
Coupled with the niche subject and the battle with jargon, this would mean an article that would be hard to digest. The literary equivalent of eighteen boiled eggs for breakfast.
This could prove a major stumbling block, so I arranged a meeting to discuss the feedback and explain the need for a choppy rhythm to help keep the readers engaged. After the discussion, thankfully, the disruption in paragraphs and shorter sentences was maintained.
The moral of the story? Keep communication open and transparent – and ensure you can adapt to any tones of voice and demands.
But don’t let it compromise the copy.
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