Category: Article

• March 28, 2023

  Find your content heartbeat before anything else

  

  Forget SEO, platforms and audience metrics. Before anything, you need to find your content heartbeat. Here’s how.
• March 21, 2023

  A Toast To Content

  

  Just like that perfect piece of toast – content gets better when you learn from your mistakes. There’s no such thing as bad data…
• March 7, 2023

  The Customer Is Always Right…

  

  Here’s a copywriting trade secret – something that can save you a cart-load of pain in the future…
• February 28, 2023

  LinkedIn – How much is too much?

  

  When it comes to representing your company on LinkedIn – how much is too much? Here’s some tips to help…
• February 21, 2023

  Is Video In Your Marketing Script?

  

  Videos work better than text. But most videos are played on mute. Here’s why you need a script for that video.
• February 14, 2023

  From Idea To Entrepreneur

  

  Four steps to turn your idea into a business – with help from a trusty content writer of course…
• February 7, 2023

  AI Armageddon – Time To Team Up With The ‘Enemy’

  

  ChatGPT is creating a shadow amongst the writing community – is it the end for our kind? Or can we harness this power to create even better content?
• January 31, 2023

  Settling for better in 2023

  

  What’s your big change for 2023? Mine? I’m giving in to the hunger…
• January 24, 2023

  5 Content Brief Points to Keep Your Clients Happy

  

  Five things you need in your content brief before the writing begins – and so you can keep your clients happy
• January 17, 2023

  How Copywriting Can Stop You Breaking Kids Toys At Christmas

  

  Read why I broke my kids’ new toy on Christmas Day – and why copywriting can help you avoid making kids cry…