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Check Your Sent Box To Ramp Up Your Open Rate
Take a look at your sent mail box. When was the last time you changed your approach? That low open rate? It’s not them…it’s you.
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Journey or Destination?
It’s not about the destination, not really. Put in the hard yards and the journey you build will be much sweeter for your readers…
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How to open your site to everyone
Does your website automatically turn millions away? Here’s a few quick checks you can do to make sure that you’re set up for everyone.
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Can I take your name please?
Human copy. Personalised content. A synched approach from brand and the website. Read what a certain massive brand is doing right when it comes to their marketing.
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The Power of Storytelling for your brand
Here’s how stories can make a huge difference to your brand – and your profit margins.
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Avoid the Bounce – Give them the Info
Give your customers what they want – and quickly. Avoid a high bounce rate by prioritising your info!
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Hair-Raising Content?
A shocking photo of my youth could be the reminder your content is crying out for.
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Find your content heartbeat before anything else
Forget SEO, platforms and audience metrics. Before anything, you need to find your content heartbeat. Here’s how.
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A Toast To Content
Just like that perfect piece of toast – content gets better when you learn from your mistakes. There’s no such thing as bad data…
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The Customer Is Always Right…
Here’s a copywriting trade secret – something that can save you a cart-load of pain in the future…
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