How much do you have to post before you become annoying?

I saw an interesting few social interactions recently, focussed on people ‘upping their game’ on LinkedIn via increasing the frequency with which they post.

But the question remained – how often should you post?

The answer lies in what you want to say.

LinkedIn is a great platform for spreading your brand – if you’re saying the right things.

But it’s also stuffed to the gills with blowhards, false information and boring content.

Which is a double-edged sword. It means it’s a congested field out there – but it also gives you the opportunity to stand out from the crowd.

Here’s a few tips.

1 – You need to make your content varied. It’s the spice of life and it will keep people looking at your posts.

2 – You also need to speak with the same voice – a disparate tone will lose confidence in your brand.

3 – Use images – not stock and don’t re-use – to underline your messages.

4 – Add some video in there once in a while – but get a pro to do it. Blair Witch-style movies won’t win you anything other than dwindling engagement.

5 – Above all – write your posts like you’re speaking to your customer face to face. Don’t fall in with everyone else and adopt a plastic, corporate mask. It’s not attractive and is the equivalent of garlic on a first date.

Don’t always go in for the hard sell either. Aim to make your posts interesting firstly. Inform rather than shove people where they should go.

And if you’re saying the right things and keeping it varied? You can post daily and no-one will think it’s a pain to see you so often on their feed.

Posting regularly keeps you relevant – but don’t go for generic.

If you need a helping hand building your brand on social, save time mulling over the perfect prose and hit the button below. I’ll whip up a story for your business that gets prospective customers dribbling with excitement.

Or clicking on your website, at the very least.