Find your content heartbeat before anything else
Forget SEO, platforms and audience metrics. Before anything, you need to find your content heartbeat. Here’s how.
The Customer Is Always Right…
Here’s a copywriting trade secret – something that can save you a cart-load of pain in the future…
Is Video In Your Marketing Script?
Videos work better than text. But most videos are played on mute. Here’s why you need a script for that video.
AI Armageddon – Time To Team Up With The ‘Enemy’
ChatGPT is creating a shadow amongst the writing community – is it the end for our kind? Or can we harness this power to create even better content?
Settling for better in 2023
What’s your big change for 2023? Mine? I’m giving in to the hunger…
5 Content Brief Points to Keep Your Clients Happy
Five things you need in your content brief before the writing begins – and so you can keep your clients happy
How Copywriting Can Stop You Breaking Kids Toys At Christmas
Read why I broke my kids’ new toy on Christmas Day – and why copywriting can help you avoid making kids cry…