Writing about a technical subject doesn't mean you have to follow the herd. Jilt the jargon and find out what the audience REALLY wants to hear...
Tag: marketing
The rhythm gets us all, eventually. The same applies to writing. Read on to find out how...
Confidence can be a fragile thing. Especially for copywriters.. My positivity paid off recently...
How much time do you dedicate to researching topics before you put pen to paper? It's all about context...
What makes a good call to action? The words that lead you to it.
Some things are better left in the past - but nostalgia can be your best friend
Online, it's so easy to buy something in a couple of clicks. A copywriter can help you make sure they click on your site
The English language is absurd at times - and the perfect example of this is is the word 'brief.'
Remember the red pen at school your teacher used to highlight your mistakes? Well, life doesn't give you a red pen - but you can avoid the mistakes altogether...
Don't keep doing the same thing. Writing is meant to be creative - break that routine...
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